Most contractor websites have the same problems: they look fine, they don't rank, and nobody is measuring anything. The 15-phase audit scores every layer of your digital infrastructure — not to sell you something, but to show you exactly what is broken and what fixing it is worth. The audit IS the deliverable. If we build the foundation and your Google Search Console clicks don't lift in 90 days, the audit fee is refunded.
15-Phase Audit
$2,000
Built on the same high-end design, messaging, and conversion structure Seed Value Marketing uses to position small and medium local businesses more credibly online.
Standard Project Value
$8,000+
What This Version Includes
A complete diagnostic of your digital infrastructure across 15 scored phases. Deliverable: prioritized fix list with revenue impact estimates and a 30/60/90-day roadmap. Audit fee credited in full toward the $3,500 foundation build if you move forward.
15-phase scored diagnostic (0–10 per phase)
Site architecture and technical SEO audit
On-page copy and conversion audit
Local SEO and Google Business Profile audit
AEO (Answer Engine Optimization) audit
GEO (Generative Engine Optimization) audit
Schema markup and entity trust audit
GA4 tracking and GSC audit
Content gap and competitor analysis
Prioritized fix list with revenue impact estimates
30/60/90-day roadmap
$2,000 credited toward $3,500 foundation build
Not Included — Out of Scope
The audit is the full deliverable — not a summary doc or a sales meeting. Everything below is outside the audit scope and is quoted separately as part of the foundation build engagement.
Website design or rebuild
Upgrade: Foundation build — $3,500 (net $1,500 after audit credit)
Most agencies skip the audit because it slows down the sale. They lead with the website redesign, collect the deposit, and figure out the strategy later — or don't figure it out at all. That is why so many contractors have paid $2,000–$8,000 for websites that look good and don't rank. The audit-first model inverts this. Before we propose anything, we score your current setup across 15 phases and show you exactly what is broken, what is working, and what the fix is worth in measurable terms. The audit is the product. The fix is the engagement. If the audit doesn't reveal enough to justify the foundation build, we tell you that.
The 15 phases — what gets scored
Phase 1: Site architecture and crawlability. Phase 2: Technical SEO (Core Web Vitals, indexing, canonicals). Phase 3: On-page copy and heading structure. Phase 4: Local SEO signals and NAP consistency. Phase 5: Google Business Profile completeness and activity. Phase 6: Schema markup and entity trust. Phase 7: AEO — answer engine readiness for AI-generated search results. Phase 8: GEO — generative engine citation readiness (ChatGPT, Perplexity, Claude, Gemini). Phase 9: GA4 tracking completeness and event setup. Phase 10: Google Search Console health and index coverage. Phase 11: Google Ads readiness and landing page quality. Phase 12: OpenGraph and social preview accuracy. Phase 13: CRO — conversion rate optimization audit. Phase 14: Competitor gap analysis (top 3 local competitors). Phase 15: Entity trust and brand authority across the web.
The 90-day GSC guarantee
Every foundation we build ships with a 90-day Google Search Console ranking guarantee. We baseline your GSC data at launch — impressions, clicks, average position for your target service terms — and commit to measurable lift within 90 days. If the data does not show improvement, the audit fee is refunded in full and the engagement ends. We can make this guarantee because the audit-first model means we only build foundations on sites where the fix list is clear and the opportunity is real. We do not take on engagements we cannot defend.
The audit credit — how it works
The $2,000 audit fee is credited in full toward the $3,500 foundation build if you move forward after the audit. Net cost of the foundation build: $1,500. This structure exists because it aligns both sides: you are not paying for a sales pitch, and we are not building a foundation we have not earned. If the audit reveals that your current site is in better shape than expected and the fix list is minor, we tell you that and no foundation is proposed. The audit fee is the only fee until we have shown you what is broken and you have decided it is worth fixing.
What happens after the audit
The audit deliverable is a scored report across all 15 phases with a prioritized fix list ranked by revenue impact and a 30/60/90-day roadmap. You can take the report and implement it yourself, implement it with your current team, or move forward with the Seed Value Marketing foundation build. If you move forward, the $2,000 audit credit is applied, the foundation build scopes directly to the top-priority fixes the audit identified, and the 90-day GSC guarantee clock starts at launch. Monthly retainers ($797–$1,497/month) continue the improvement cycle after launch with ongoing SEO, GBP management, content, and monthly GSC reporting.
Who this is for
Local services contractors doing $500K to $5M annually who have already paid for a website that did not perform — or who have never had a proper digital foundation and want to know exactly what they are missing before spending more. Roofing companies, HVAC contractors, plumbers, concrete crews, landscaping companies, painters, tree service operations, remodelers. Businesses where one additional job per month from search justifies the audit fee several times over. If you are skeptical of marketing agencies because the last one sold you slop and disappeared, the audit-first model is specifically designed for you: you see the evidence before you spend anything beyond the diagnostic.
Frequently Asked Questions
What does the 15-phase audit cost?
$2,000. The fee is credited in full toward the $3,500 foundation build if you move forward. Net cost of the foundation build after the credit: $1,500. If you take the audit report and implement it independently, the $2,000 is the total cost.
How long does the audit take?
Typically 5–7 business days from kickoff to delivery of the scored report and prioritized fix list. Complex sites or multi-location businesses may take longer — we confirm the timeline before starting.
What if my site is already in good shape?
Then the audit confirms it and you have the scored evidence to prove it. If the fix list is minor, we tell you that and no foundation build is proposed. The audit is an honest diagnostic, not a sales document.
What is the 90-day GSC guarantee exactly?
We baseline your Google Search Console data at launch — impressions, clicks, and average position for your target service and location terms. We commit to measurable improvement in those metrics within 90 days. If GSC data does not show measurable lift, the audit fee ($2,000) is refunded in full.
Do I need to share access to my site and accounts?
Yes. To audit GA4, GSC, GBP, and technical site data, we need read access to those accounts. We provide a standard access request form. We do not make any changes to your accounts during the audit — read access only.
The audit is $2,000. It takes 5–7 days. The deliverable is a scored report across 15 phases with a prioritized fix list and a 30/60/90-day roadmap. If you move forward with the foundation build, the $2,000 is credited. If not, you keep the report. Either way, you know exactly where you stand.